Online marketing is a quickly changing industry that requires companies to keep ahead of changing algorithms and trends. Here are three SEO strategies that are no longer optimal for a funeral home digital marketing company.
Keywords Are No Longer Most Important
Algorithms used to rely heavily on keywords, so people would stuff their websites and content with as many as possible. However, technology and algorithms have advanced. While keywords are still important, they’re no longer at the top. Algorithms are currently looking for websites with meaningful and informative content, so there’s no need to shove awkwardly phrased keywords into every line of content.
Chasing #1 Results
Similar to keywords, the importance of ranking at the top of search engine results is still important but isn’t something that necessarily needs to be chased. A funeral home digital marketing company knows that there are better ways to spend your marketing funds than trying to snag the top spot for every keyword.
Heavy Linking
Linking your website to others used to be a great way to build credibility and increase your search ranking. However, like many good things, people began to take advantage of the practice and create thousands of links that went nowhere or weren’t relevant to the content. It didn’t take long for Google to catch on and make it more challenging to achieve good results with linking.
Links should be well-placed and relevant to the content. Funeral homes should pursue links on local news websites or websites for the local commerce chamber. They can also link to industry blogs or other relevant websites. Links are helpful for customers, but they won’t significantly boost your company.
Don’t waste time and money on old-school SEO tactics that are no longer relevant. Contact JR Purple Funeral Home Marketing today for a funeral home digital marketing company that knows the best and most current tips and tricks for improving your online marketing.
