Digital marketing teams know how important keeping up with SEO trends can be and electing the right SEO services is the only way to stay on top of these ever-changing trends. Here are 10 important SEO trends to keep in mind for 2019.
1. Voice Search
With nearly 81% of American’s alone owning a smartphone, it is becoming second nature to search for something online via voice. Marketers would be smart to optimize their websites and content with voice search keywords in mind.
2. Mobile-First Indexing
Google bots will first check a brand’s mobile site when deciding how to rank it online versus a brand’s desktop site.
3. User Data Protection
Thanks to the GDPR and other data privacy rules in effect across the world, marketers need to ensure they are protecting their consumer’s personal data.
4. UX Design
UX design is designing for the user experience. This means optimizing a website with simple navigation, quality content, and more.
5. Artificial Intelligence
With more people demanding faster response rates from businesses, artificial intelligence (AI) technology is on the rise. Marketers need to use AI chatbots so users can get quick answers to FAQs.
6. Top-Quality Content
Having top quality content is a strategy that won’t be phased out anytime soon. Keep creating and optimizing.
7. Use LSI Keywords
Latent semantic indexing (LSI) keywords are phrases that are related to a targeted keyword. LSI’s help search engines understand content at a deeper level.
8. On-Page SEO
On-page SEO refers to optimizing individual web page’s content and HTML source code.
9. Optimize for Featured Snippets & Other SERP Features
When trying to rank on search engines, brands must optimize for featured snippets and other SERP features such as universal results, rich snippets, paid results, and knowledge graphs.
10. Video and Image Optimization
Optimizing videos and images is more important than ever as more people turn to these mediums for information. Marketers need to make use of ALT title and meta descriptions.
SEO Services Can Help
SEO best practices are constantly changing as technology continues to evolve. Stay up to date with the help of SEO services designed to grow with the times.
