A scrolling LED message board can help boost foot traffic to your business. Here are the top 5 things to know to make sure your LED message board hits all the right notes:
Basics
Get the basics out of the way. That means a sign that’s well-lighted and readable. Always put this front and center. No matter how spiffy-looking your sign is, if it isn’t easy to read, it’s going to score low consumer interest and attention. AD SYSTEMS LED signs are the brightest LED signs in the digital sign industry, with a much higher brightness level than any other supplier. That’s not the kind of results you want so cover the basics.
Discounts and promos
Make sure the information you put on your message board is compelling enough to get shoppers to knock on your door. It could be the day’s specials, promos, deals or discount offers. People love to shop. But they love a bargain even more.
Design elements
It’s important to use colors and text that visually appeals to your target market. That’s why not just any passable combination will do. Pastel colors do not show up well on an outdoor LED sign. Bright colors with high contrast have the greatest impact. The results need to attract the right kind of customers through the door. If that’s not happening, take a long look at your signs to see what’s wrong. Ask a pro for help.
Size and location
Placement is essential to a sign’s effectiveness. Picking the right spot affects the visual impact of your scrolling LED message board. You could place a scrolling LED sign on top of your menu sign if you run a restaurant, in your store window or near your door in retail or simply anywhere that could entice potential customers to take a look-see into your store.
Errors and inaccuracies
If you’re displaying your address, email or contact numbers, make sure the information is correct and up-to-date, says Quickbooks. If people want to put in a call to your place of business and your information is outdated, you’re going to lose a lot of potential customers.
Factor these things in if you want to make the most out of your LED message board.
