Marketing for senior living facilities may have challenges, but none are too difficult for you to overcome. Standing out from the emerging competition will help you find candidates to live in your homes. The following three marketing strategies can help you improve.
1. Streamline Your Website
As the focal point of your marketing campaign, you want the people
who land on your website to find important information. Ideally, they
will also share what they find with others. A clean and simple design
with important keywords, contact information and a clear call to
action will grab the attention of an interested person.
2. Manage Your Online Reputation
Because social media plays such a huge role in how customers find
companies that interest them, managing your online presence is vital.
Most seniors and their families will extensively research living
Part of this search includes reviews. Star ratings and responsiveness
to posts show you are engaged with the experiences of current and
3. Use Targeted Marketing Techniques
Employing targeted strategies such as informational emails to
prospective residents is important. Sending the latest blog links or
invitations to community events are great ways of marketing for
senior living facilities can be very effective.
Just make sure the content you send creates value for the readers.
Otherwise, they may lose interest and opt-out.
Take Action Today to Improve Your Marketing Strategy!
SenioROI can help you develop a proactive marketing strategy to reach and engage people even before they start thinking about moving to a senior living facility.